Watch a free demo. A press release — also called a press statement , news release , or media release — is an official written statement given to media outlets that documents a specific event, launch, or other happening.
A press release is typically written by and in relation to a particular company or organization and contains brief, direct announcements about its topic. For example, a company might write a press release about a company merger, a product launch, an event, or another piece of business-related news.
Press releases were initially considered an outbound marketing method. They used traditional outlets such as newspaper and email reporting to broadcast to a mass audience without any guarantee of traction. However, with research and strategy, you can transform your press release into a piece of inbound marketing that targets a specific audience and generates reliable leads.
Thus, there is no longer a one-size-fits-all approach to writing a press release. Instead, it takes creativity to maximize success. Although it can seem overwhelming, a press release is simple to write if you stick to the standard formula and use your internal research and strategy to target your audience.
Of course, the language, tone, and content of your news will vary based on your organization and intent or your press release, but the general structure will remain the same. The choice of where to send your press release will depend on your industry and intent, but typical outlets include industry publications, newspapers print and online , partners, bloggers, and other influencers.
Regardless of which channels you choose, pushing a press release through media outlets takes some strategy. Here are some tips to help:. A well-crafted press release can benefit your organization primarily by presenting an opportunity to gain media coverage. The formal announcement can be distributed to and sometimes circulated by media, public relations, or news organizations to raise awareness about a happening, event, release, launch, etc.
Additionally, a release can increase traffic to your business by building in links to your existing content. Ultimately, a press release can double as both a far-reaching announcement and a piece of cost-effective content marketing. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more.
The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Try Smartsheet for free, today. Get a Free Smartsheet Demo. In This Article. Another choice some people prefer is to put the contact information just at the end of the body paragraphs.
Whatever choice you make, it is truly important to place this data in the press release. This information should look like the following:. Since not all press releases carry a release date, you can omit this step when writing a press release. But in case you want to include this sort of data, just place it right below the logo on the left margin of the page. The headline should be kept short and straight to the point.
It is advisable that the length of it should be in the range of 80 to characters with a clear and easy to understand language. You have to keep in mind that the main idea of the press is to attract the journalist who reads it, so it is not necessary to promote your company at first. With the headline, you set the main story that later on will serve to link to your company back ground and objectives. The head should be centered with a 14 font size and highlighted in bold. Just below the headline is the place to put the sub-header or deck.
The main purpose of this part of the press release is to give you the opportunity to develop you story angle a little bit further, but the information presented here should not be a repetition of what is stated in the headline. To show the date and place of the article, the dateline is another of the important feature of a press release.
It is placed along with the first body paragraph separated with a dash. The place should be written completely in capital letters. The way it should look would be like this:. All the important information you want to share with journalist and bloggers should be placed in the first paragraph of the press release. The first paragraph should be a brief summary providing the journalist or blogger who reads it a main idea of what the whole story is about.
This first part of the paragraph bodies should stick to facts exclusively, avoiding advertising or trying to sell any item your company or organization produces. The font should be non-bold and with a 12 font size. The rest of the body paragraphs are intended to give further details to the story you started to mention with the headline, the deck, and the first body paragraph.
The style approach should be in the journalist sort, so the text should be used the way it is written by media outlets. The length of these paragraphs should not exceed the 2 to 4 sentences range, so keep them as short as possible. On them, information like statistics, hyperlinks, media content and quotes can be included.
In this section of the press release, you can include any sort of media content like photos, videos, and audio clips. Assure yourself that the original data is included when sending the press release, thus these contents can be used by your media contacts if they want to do it. This would be very helpful to be noticeable on both social media and search engines. Certain aspects of the story you are telling need to be highlighted, so the use of quotes in any part of the body of paragraphs is advisable.
The last paragraph presented in the press release should be the boilerplate. Here it is presented all the information about what your organization or company does. Grab the attention of the music lovers by using this Music Press Release Template when revealing big news about the music industry. This template is easy to use and can be configured quickly via the PDF editor.
This release statement will also help in the promotion and advertising of the company. Make the media and the community interested in your new book by using this simple Book Press Release Template. This PDF template is very intuitive, complete, and easy to use. Capture the attention of the media and the community in order to increase the audience on your upcoming concert by using this Concert Press Release Template. This template can be customized easily by using our PDF Editor.
Get their attention with our free custom press release email. Bullet points can also provide clarifying details or examples ]. About [ company name ]. This information is known as a boilerplate. New hires and innovative programming support the growing Hispanic population. Museum-goers will soon see all labels and gallery guides available in Spanish and English to support the growing number of families that primarily speak Spanish at home. More information is available on their website.
Head curator Melissa Castillo describes the initiative as a major success for the Amarillo community. In addition to bilingual materials, The Texas Heritage Museum will also offer Spanish language tours of the collection every Saturday at 3 p. About The Texas Heritage Museum. Their mission is to preserve the history of Texan culture through preservation and community programming. Siobhan Thompson Public Relations Coordinator sthomp example.
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